Following your mood board.

3 Aug

I was recently asked to create a mood board for an advertising client in preparation for a shoot.  This is a pretty common formality that clients like to request to the wardrobe stylist so they get an idea of what the general feeling of an image will be.  For this client, color was very important.  The wardrobe and props were supposed to represent the feeling of fresh linen, but the advertisement is running this fall.  Therefore, we wanted to add touches of gold to warm up the rather spring time look.  Here’s what I came up with.

I’m a fan of doing mood boards because it creates a clearer picture with the creatives on both ends.  It makes my life a lot easier while shopping because I know exactly what they want.  There’s less guessing, which means time isn’t wasted in the front end and while doing the wrapping.  Time = Good.

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