Thrift America

7 Dec

I’m pretty excited about this new series on PBS.  Alexa Chung, recently new pop icon and trendsetter, has her hands in Madewell’s designs (new store owned by J.Crew, currently in NYC) and picked as Vogue’s most fashionable woman will be hosting the new show that would be up there in my top 5 dream jobs.

Taken from the NY Times article:

Scheduled to be broadcast on PBS next summer, “Thrift America” might introduce Ms. Chung to a larger segment of the nation. On the show, she and Maya Singer, the series creator and the editor of special projects for Style.com, will comb the country’s consignment shops, garage sales and flea markets for old clothing, furniture, music equipment and other potential treasures to use in various creative endeavors. A few of the places they plan to visit include Orlando, Detroit, Nashville, Alabama and Brooklyn (and, on a less populist note, fashion capitals like Paris and London as well). In the first episode, Ms. Chung helps Pamela Love, a gothic jewelry designer, create a pop-up shop in London during Fashion Week.

Think of it as “Antiques Roadshow” meets the foodie romp “Anthony Bourdain: No Reservations.” Ms. Singer said viewers hoping to replicate Ms. Chung’s high-low style will see firsthand, “What does Alexa Chung pull out of the crap bin at the yard sale?”

More about Alexa.  I love this:

ON a recent afternoon at the Bowery Hotel, over a burrata caprese salad, green beans and a Coke, the British television host, model and pop-culture phenomenon Alexa Chung was explaining her hair color, which often calls to mind a grown-out dye job. “I said ‘I want to look like Kurt Cobain,’ ” said Ms. Chung, 26. “I said, ‘I’m going to America and they’re going to try and make my hair shiny and I don’t want it. I want to look like Kurt Cobain.’ ”

“All of my beauty icons are men,” she said in her throaty alto. “It’s all about effortlessness. It’s all about looking underdone.”

Ms. Chung’s sartorial flair (when a dress didn’t arrive in the mail recently, she wore black shorts and a white button-down shirt to the CFDA/Vogue Fashion Fund Awards) has earned her a coterie of high-powered admirers. She’s a hipster muse for Karl Lagerfeld; a regular on the pages of fashion and music magazines; and an inspiration for young bloggers, who track her every look as if she were a deer in the crosshairs.

“She’s become the Kate Moss for this new generation,” said Jane Keltner de Valle, the fashion news director for Teen Vogue. There was a time when all the pretty young things wanted was, as Ms. Keltner de Valle put it, “Kate, Kate, Kate. And now they say ‘Alexa!’ ”

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