Press Pause Play

9 Mar

Press Pause Play is a documentary being released at SXSW this weekend on how the digital revolution of the last decade has unleashed creativity and talent of people in an unprecedented way, while also unleashing unlimited creative opportunities.  The film asks, “But does democratized culture mean better art, film, music and literature or is true talent instead flooded and drowned in the vast digital ocean of mass culture? Is it cultural democracy or mediocrity?”

Interesting interview with Seth Godin from the film.  “The industry is dead.”

I’m very excited to see this.  In just seeing the trailer, it makes me think about the pressure we need to put on ourselves to keep thriving in our creative careers.  There are so many elements beyond being talented to predict your success.  The kicker is that no one is going to tell you how to do it.  Unfortunately, it isn’t black and white, meaning there isn’t a right or wrong way anymore.  The playing field has flattened and it is up to you to find the best way to use all the information that is at your fingertips.  That’s the real pressure.  It all being up to you.

On the flip side, which I also can see, here’s Rob Haggart’s (A Photo Editor)  take on this film:

The trailers have been floating around for awhile now and whenever I watch them I can’t help but hear my bullshit alarm screaming in the back of my head, because they’ve interviewed a bunch of people who plan to make millions off all the wannabee artists that are now suddenly empowered by the internet. I would argue that while it’s gotten easier for people to create things and absurdly easy to distribute them, creating something interesting and engaging has remained as difficult as ever.

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