The Land of Nod

3 Nov

I can’t tell you how elated I am to be part of the amazing crew who creates  The Land of Nod catalog.  To add icing to the cake, the main art direction I got for the wardrobe styling was to “think outside the box.”  This was exciting to me because with kids, you can be a little more weird.  You don’t want things to look perfect, instead it needs to be imaginative.  I approached this project in creating grown up personas for each of the kids and shopped for elements that would be telling of their future personalities.  Grant it, first and foremost, this is a kids home catalog.  We’re not marketing clothes, and we don’t want them to be too over-the-top so that we lose sight of what we’re selling.  The trick is to conquer this while still having the kids look aspirational.  Since I was shopping for a holiday catalog in July, it involved a lot of thrifting, a lot of rummaging through antique stores, and a lot of vintage perusing; mixed with your basics from Target, Nordstrom, etc.  I also aged a lot of clothes to make them look less off the shelf.

Some challenges I encountered were that some kids already had strong opinions on what they would and would not wear.  “What do you mean you don’t want to wear a top hat with a pipe cleaner brim?  But you’re my mini Johnny Deep, via Benny & Joon!”  Unlike a disciplinary mom who can lay down the law and tell her child to be quiet and buck up, I had to compromise with the talent.  They’re still kids, and they’re not going to give you what you want on camera if they feel uncomfortable.  In the end, we made a deal and I’m pretty excited with the outcome.  Here’s a couple of shots I scanned from the catalog.  You can now find the holiday catalog in stores or in your mailbox.

Future PGA golfer who listens to 90’s hip hop artist, Kris Kross.

Vintage shopping graphic designer.

The 70’s inspired poet.

The musician influence by 90’s grunge.

Urban planner.

City shop owner.

Courtney Rust, wardrobe stylist, The Land of Nod.

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