Video

Unilock Spot

20 Mar

Backyard grilling action?  Now here’s something I know a lot about propping.  Here’s a Unilock commercial that we filmed last October that I art directed and propped.  I was so excited to see this because I never get to see any of the ads I work on.  You’d think I’d be better at digging stuff up to present on my blog, but honestly, blogs that only show your work are really just portfolios.

Some interesting outtakes from the filming of this would be the crew rolling into this suburban house at 5 am, trying to remove a tarp from the Unilock patio that had collected a pond full of rainwater the night before, and then proceeding to dump it all over ourselves.  I worked the first hour without any shoes and wet feet.  Thanks again Melanie (super duper producer who keeps extra socks on hand) for your festive socks.  Shockingly, the mostly Canadian crew showed no empathy for cold feet.

Other fun obstacles were creating a new patio cushion color by pinning loose fabric, making a yard that looked like late fall in Chicago look like June by filling it with out of season flowers, and propping a french door to look like we were still in the house, while in fact the door was rigged outside in the middle of the patio.  Oh art department and the challenges you present.  As usual, a crazy amount of work for a quick splice of advertising, but that’s how these things roll.

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