Haggar Style Guide

17 Apr

This was without a doubt, one of my favorite projects I’ve ever done.  I knew it was going to be good when the producer told me the agency requested me because of my, “Quirky Wes Anderson style.”  Pinch me.  So off I went to Philadelphia Pennsylvania to create a 10 look style guide for Haggar’s new Life Khaki clothing line.

Being in a new city with only 2 days to pull for 10 looks and props without an assistant was a little bit daunting, but the job ended up being one of those wonders where it was 100% hiccup free.  I also had one of the best creative teams from the ad agency by my side to create the cardboard cutouts you see in each shot.  There was a lot of blood and sweat, but tears were replaced with cheese steak whiz, and we all ended up with something we could be proud of.

You can see more Like Khaki looks, HERE.

Haggar Life Khaki Style Guide: Styled by Courtney Rust.

Phot0grapher: John Romeo

2 Responses to “Haggar Style Guide”

  1. Marzipan and Marmite April 17, 2012 at 5:16 PM #

    I love the tone of these – such fun and a big change to your typical menswear online shop. I particularly love the first date one – good style advice too!

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