Philadelphia Cream Cheese Advertisement with Con Poulos

This simple advertisement is a good example of how much work goes into each and every image.  Most people would look at this and think that there were maybe 4 people in the room: the photographer, assistant, boy and dad.  In short, it took an army: 2 food stylists, prop stylist and prop stylist assistant, wardrobe stylist (yours truly), a whole bunch of photo assistants, and of course, New York based photographer Con Poulos.  There were also three little boys on deck in case one of them had a melt down, and sure enough, the #1 choice for the little boy did.  The lesson to be learned is that it often takes a small army to get it right the first time around.